Lipstick effect

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The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods[1]. Instead of buying expensive fur coats, women will buy expensive lipstick[2].

In the time after the 9/11 attacks on the USA lipstick sales doubled.

The underlying assumption is that consumers will buy luxury goods even if there is a crisis. When consumer trust in the economy is dwindling, consumers will buy goods that have less impact on their available funds. Obviously men will not be buying lipstick, but could be tempted by expensive beer or smaller, less costly gadgets.

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Lipstick in another way: When economic's bad, ppl go to watch movies...